Demand generation is a strategic approach that creates awareness and interest in your products or services, driving potential customers through the sales funnel.

Sales is the process of converting leads into customers by effectively communicating value and addressing their needs.

Customer success focuses on ensuring that clients achieve their desired outcomes while using your products or services, fostering long-term relationships and loyalty. 

Revenue Operations and Strategy align marketing, sales, and customer success efforts to optimize the entire revenue cycle for maximum efficiency and growth.